If you have a blog it is a good idea to strategize a game plan. You need to think ahead about what issues you might face. If you are able to create content instantly, update often and properly market you blog then you have the right blogging strategies in place. Doing this will mean your blog has a chance to stand out from the pack.
Here are some suggestions:
1. Use Ideas Instantly – Whenever you have an idea use it instantly. This doesn’t seem like much of a strategy but it has helped me explode my blog traffic. There will be days when you can’t think of what to post at all. If you jump when you have an idea then you won’t have this worry. Be prepared to at least jot down any ideas that come to you. Carry a notepad, or an audio recorder to get your thoughts down as soon as you think of them. You don’t want to make a mental note, because those aren’t worth the paper they are printed on. You don’t have to post your ideas instantly, but keeping running notes about all your ideas will make content creation a snap.
2. Update Often – Oh great strategy right? Well it is actually. This might not seem like it has to be said but if you are starting to blog make sure you are consistent. There is nothing worse than a blog that is never updated. Those blogs have no real chance of building a fan base. Besides your live visitors, Google likes to see updated content as well. Updating your content might seem obvious but if that is the case why do so many people ignore it? Once you decide on blogging, one of your first strategies better be how to update regularly.
3. Spread The Word – This is a really important strategy that all good bloggers know. You have to actively market your blog online and offline. A lot of people start a blog and then post like a mad person, only to wonder why no one comes to their site. People have to know it exists. You have to combine online and offline marketing. First off, make sure your blog can be found and is optimized for search engines. Then make sure you share it everywhere you can online. This means social media sites like Twitter and Facebook. It also means social bookmarking sites like Digg and Stumbleupon. As for offline, you can add your blog to any of your pre-existing marketing material, in fact I suggest you do. You can also create cheap offline marketing tools. I had business cards made up with only the url of my blog on it. I gave it to people I met when they asked how they could contact me. It cost me $25 bucks and I still get traffic from those cards circulating.
These above strategies have been used and proven to stimulate your blog traffic and overall exposure. If you act on your ideas right away, update often and market your blog offline AND online you will notice your traffic increase. You will also gain valuable backlinks and begin branding yourself as an expert. Who could ask for anything more?
