WordPress Training Expert

Author: WP Training Expert

  • Discover The Value Of Using Low Competition Keywords

    If you’re a savvy business owner who is looking to get into the world of pay per click advertising, then you’re already aware of the salience that low competition keywords hold. For those who aren’t aware, here’s the long and short of it: low competition keywords are less obvious words that still relate to the product being sold by the merchant. For example, “auto” is a lower competition keyword as compared to “car.” Low competition keywords aren’t just limited to individual words, though – a “keyword” could conceivably consist of a pair of words or even a phrase. “Motorized vehicle” would also be a keyword that has a lower competition rate than does “car.”

    The question being, though, is that in the case that a business owner is searching for those low competition keywords, where might they be found? The first place to check is, of course, your own head. Or a thesaurus. Look up all the synonyms for your main high competition keywords that you can and see which ones seem to make the most sense insofar as your products or services are concerned.

    Of course, the usefulness of the word game stops at some point. Low competition is important, but you also want the keywords to be relevant and current. For example, “horseless carriage” might well be a synonym for “car,” but it’s not exactly highly relevant in the current market. It’s likely a keyword that has low competition, but it’s not very likely that a car dealership selling Ferraris is going to find it particularly helpful to their cause.

    The real secret to using low competition keywords correctly is to find the keywords that are both low competition but yet highly searched for. Yes, these do exist! But where to find them?

    The long and short of it? Software.

    The bad news is that most of these software programs are paid deals. The good news is that once you have the software under your belt, it will end up saving you tons of money in the long run, so its definitely a worthwhile investment if you’re looking to use low competition keywords to the best of what they can offer.

    There are several software programs on the market that are entirely dedicated to finding what keywords are low competition but yet deliver a major impact on the Google charts. Another good thing about having the software that searches out these keywords be for-profit is that it means that not as many people are taking advantage of the software as could be doing so, so those low competition high click keywords stay ripe for your picking.

    Simply do a Google search on “keyword software” and you’ll get several options from which to choose. Do some research and pick the program that seems most intuitive to you – and then buy. You won’t be disappointed, and you’ll make up the cost of the purchase in the long run.

  • In Demand Social Networking Sites

    With the introduction of social networking websites it has enabled people to communicate with family, friends, and businesses and just about anyone that has an internet connection. It is amazing how people can now communicate with other people all over the world. Social networking is also given another opportunity for business people to make money online. Business men and women can connect with potential customers all over the world via social network websites.

    Social networking sites allow you to develop relationships to people worldwide and introduce them to what your business has to offer. If you have an online business and haven’t yet used social networking for your business then now is the time to start.

    Here are the top ten social networking websites to use for your business.

    1. Facebook – Facebook is probably the biggest social networking website and gives many opportunities to meet new people in the niche of your business. With Facebook you can create groups for your business where you can share your offers for some great results.

    2. YouTube – This is also a huge social network site allowing people to connect through video. You can build a channel of video uploads that you can share with people worldwide. YouTube allows people to subscribe to your video channel so you can build relationships through video marketing.

    3. Twitter – with Twitter you can follow your friends or colleagues and they can follow you. You can share micro-updates with people who follow you and if you do it right this can be a great way to drive people to your website.

    4. Squidoo – with this website you can create your own mini website called a lens and you can write about any topic you like. This is a great site for sharing information and also bringing visitors through to your own website.

    5. Hubpages – is very similar to Squidoo but you create hubs in which you can write about any topic and link back to your own website.

    6. MySpace – MySpace was once the biggest social networking site but is not as popular as it once was. It is still a very good site to build up contacts and promote your business.

    7. LinkedIn – this site allows you to network with other business people within your industry. This is a great site for connecting with other people in the same industry or with similar business interests.

    8. Classmates – this is a great social networking site that can connect you with friends that you went to school with and have lost contact with. This is a great way to rekindle friendships from the past.

    9. Xanga – this is a fantastic blogging community where you can share photos, videos, blogs and more. You can network with people worldwide that share similar interests.

    10. Weebly – this is another site similar to a blog where you can write about any topic and share information with other people worldwide. This is another great network site that can help you to promote your business.

    These are our top ten social networking sites and there are many others out there. The most important point to remember when using any of these websites for marketing your business is that you abide by their terms of service. Your business can reach a whole new level when using social network sites for marketing so start joining some of these websites and watch your business and social life grow.

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  • The Benefits That You can Get In Seminars

    Whenever a particular interest group, home-related business associations, or any other group set up seminars, they usually go out of their way in order to get sponsorship and the like. While it may seem unlikely that you will get anything out of sponsoring a seminar, think again! Moreover, you can get the most out of a seminar without even sponsoring the event yourself.

    Let’s talk of sponsorships in events first. By giving the organizers a required amount of money, you will be given advertising mileage and marketed as the company who made the seminar possible. This makes your real estate venture very attractive not only for potential customers, but even for people who are impressed and may refer you to one of their friends. Sponsorship also gives you the benefit of setting up a booth within the vicinity of the seminar, where guests can approach and find out more about what you offer before and after the seminar, or in-between seminar breaks. With a booth set up, you have a clear avenue for which leads can come up to you and ask questions. In return, you have the opportunity of giving a winning sales pitch to convince them of your real estate venture’s merit, or simply ask for their information should they want additional informative materials on your company. Because people are currently experiencing great fatigue from being sent padded and impersonal brochures through postal and electronic mail, you’ll be surprised at how responsive they would be to an interactive and personal sales talk that you can give through this seminar side.

    The key to getting the most out of sponsoring a seminar is identifying which seminars are worth sponsoring. First, you may want to sponsor something that is at least remotely related to real estate. This way, you will have people flocking to an event who are already personally interested in real estate. This will make it much easier to convince leads to provide you their information or become a potential client in the future.

    Choose seminars that invite people who are within your financial target market. It’s difficult to convince a buyer of a service he or she cannot afford. Also, try to be part of an event that is going to be attended by a large sum of people.

    If you are simply attending a seminar, sit alongside people who have slight inclinations towards real estate. This way, it will not be difficult to get their attention. Always bring with you a brochure and your card to give away to the person sitting next to you just in case he or she may be interested in your service.

  • How to Get Your Targeted Traffic to Your Website?

    There are so many ways to get targeted online traffic to your website and it all starts with you and the product or service you have to offer. Of course it doesn’t matter what it is but whatever it is you do have to promote it to be any kind of success. So, you have your product or service now what?

    Three words: Promotion, promotion, promotion. You need to promote your product or service and your website. Setting up your website was the easy part. Now you have to find ways to promote it. If you are like most people who are starting an online business you probably do not have much of a budget so to find your targeted online traffic you will have to be creative and do the right things to get ranked high on the search engines’ results pages.

    This is very doable and will not cost you much at all, just a little of your time. The first thing you need to know about is keywords. They are called keywords for a reason. Keywords are the ‘key’ to getting that targeted traffic you need to your website. Keywords are the words or phrases people type into the search bar when they are looking for something online. If you have your website optimized with some of the keywords that people are using then you will rank the highest on the search engine results page and people will come to you for what they need.

    Those keyword phrases? They are called long-tailed keywords and are like little gems if you can find one. They will get the most targeted traffic to your site. They are used by people who know exactly what it is they want and so they type in those exact words. If you get your hands on one of these long-tailed keywords and no one else is using it…just imagine the possibilities! Sales would go through the roof.

    Other ways to get the targeted traffic you want is to write articles and submit them to article directories. Use the same keywords in your articles to connect back to your website. If you can’t write then hire someone who can. This is a very important step so do not just blow it off if you do not consider yourself a writer. If you do not have the budget to hire someone to write your articles then you will have to learn how to do it yourself.

    It isn’t hard to write a 500 word article. I will tell you a little secret, if you look around at other articles out there you will be surprised and appalled at the lack of quality content of other article writers. You will soon be so confident in your writing ability that you will consider your articles much better than what is out there.

    Make a video selling your product or service. Once again if you are camera shy, hire someone to be your representative in front of the camera. If you don’t know how to make a video then hire it out as well. Keep it professional and you will soon reap the benefits of increased targeted online traffic to your website and hopefully increased sales.

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  • Benefits of Blogging

    Blogs have been around for a while. And even though they have gone through some changes, they are still as popular as ever, if not more so. This may because it’s so simple to get started with blogging, because there are some good blogging platforms, or because people have figure out ways to make money with blogs. Whatever the reason for their continuing popularity, there is still a strong need for good blogging advice.

    The first bit of blogging advice is to just do it. Yep, that’s it! Okay, what that really means is that there is no reason not to get started. There are several ways you can test the blogging waters for free; namely Blogger and WordPress. Both of these platforms give you plenty of options for customizing the appearance of your blog, and they make it easy to get up and running. Blogger allows some commercial content (such as AdSense), while WordPress doesn’t allow it if you host your blog using a free website address through their hosting. Which leads to the next bit of advice…

    Get a domain name and paid hosting as soon as you can. If you already have them, then you don’t have to use the free address and hosting, and can set up your blog directly on your own domain name. Now, don’t freak out. You can get good hosting for around $10 a month, and a domain name usually costs around $10 per year. However, you can often find deals that bring the cost down by quite a bit. That being said, you also need to look at what you get for your money. For example, be sure your hosting package has everything you need.

    You will also need to think about the topic of your blog. If you just want it to be for friends and family, then you blog about the events of your day, without giving it much thought. However if you are interested in making money with your blog, then you need to have a more narrow focus.

    Whichever type of blog you decide to have, it will require you to update on a regular basis. The more often you post to it, the stronger your following will be; whether it’s family and friends, or potential customers. Posting every day or two is best, but once a week should be okay in most cases. Because you will have to update it often, it’s a good idea to select a topic that interests you. Otherwise it will become too much of a chore, and you will soon stop updating.

    So, how do you make money with a blog? The two main ways are through Google AdSense and selling affiliate products. The best bit of blogging advice for making money with a blog is to treat it like a business. This means you need to invest some time and a little money to get it to start producing serious income for you. The good news is that blogging is pretty low maintenance and the costs for running it are very low.

  • The Crux To Get Money Online

    Do you have enough online web traffic? Probably not. This is a big deal if you really want to make some decent money online. You need people coming to your site if you want to sell stuff. It is just that simple. Getting those people to your website may not be so simple though. There are many ways to try to increase traffic to your website that you may have success with.

    Write articles that are targeted to your niche and have unique content. Submit them to article directories and, if they are good, they will direct people to your website where they will hopefully buy what you are offering. Quality content can go a long way to increasing traffic to your website. Just be careful to follow the directions and rules of the article directories. If you don’t they will not publish your articles. This would be defeating the purpose of trying to get traffic to your site.

    Use techniques to make people want to come back to see your website. The more someone comes to your website the more likely they are to buy something at some point. Try some giveaways like an free report on something that has to do with your product or service. If they like what they see and get from you, who knows, they might even refer their family or friends to your site. Hey, how about that? Instant online web traffic.

    Make sure that you know and understand all about search engine optimization and using keywords to your advantage. Using keywords correctly is basically the backbone of getting good business to your website. Your search engine optimization will have to be tweaked every now and then so stay up to date on current changes so you can implement them immediately.

    Find yourself a good keyword tool to use and search for keywords that no one else is using. It may seem like you are searching for a needle in a haystack but when you do come across one of these little gems you will be laughing all the way to the bank. Especially if it what is called a long-tailed keyword. Long-tailed keywords are phrases searchers use to find specifically what they are looking for. They really spell it out so the keywords end up being more than one or two words.

    Just make sure your keywords have at least 1500 searches per month and no more than 20,000 competition in the search engine results pages. These numbers are not written in stone but they are a great jumping off point for starting your keyword research. The more you get into your keyword research then the better you will get at spotting a good one.

    Start a blog of your own and post regularly. The more you post the more traffic you can get to your site. A good parameter to go by is to post once a day to your blog. If this is not possible then post at least two or three times per week. Do not post more than once a day or you may be considered a spammer and the search engines would rank you very low on the results pages and you would not get any online web traffic.

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