Author: WP Training Expert

You hear a lot about niche marketing online. All that means is to find a little sub section in a market, one that has decent amount of interest but not much competition and fly under the radar. To do that, you will need to find niche keywords for that niche market.

There are many great markets you can make money in online. But you will save yourself a lot of time and effort if you don’t try to go toe to toe with the ‘big boys’.

For example, lets say you want to make money in the weight loss market, which is an extremely competitive market. Why make your life harder than it needs to be by trying to go straight on against millions of competitors? That’s just silly.

Instead, why not find a ‘little’ sub section of that market where there will be much less competition but still enough interest for you to make a very nice living (and remember, this is just one website. You can repeat this method as many times as you want and have dozens of niche websites all making you money).

So, instead of focusing on such a broad term as weight loss, why not find a niche that targets “middle aged women and weight loss”? Or how about “teenage boys weight loss”? See what I mean, you are still in the weight loss market but you are targeting a more precise sub section of the market instead of trying to throw a net over the whole ocean.

Doing this will make it so much easier to make money online. It will just make your life so much simpler and you can find a great list of highly targeted keywords that you can rank for a lot more easily than you would if you went with the broad weight loss terms.

To find highly targeted keywords for your niche all you have to do is to use the free Google Keyword Tool online. Start by entering a broad search term related to your niche, say weight loss for moms. The tool will give you a list of up to two hundred variations of that keyword.

Some of the variations will work, some won’t. But it will give you a great place to start. From there you can drill down even further until you have a nice big keyword list to work from.

You also want to make sure that the keywords you choose are highly relevant to your website. Don’t choose a bunch of keywords that have a high monthly search volume if they are not highly relevant to what your website is all about. The traffic that you get won’t be very targeted and your conversions will suffer.

Finding great niche keywords is one of the most important tasks you can master to have a successful online business. Good keywords may take some time to find but when you do they are like money in the bank. Use the free tools online or invest in some down loadable software, it’s up to you. Just make sure you know what you need to look for and the difference between a good keyword and a not so good keyword.

Getting the most out of the free, organic, search results should be the goal of any online business owner. Hey, the traffic is free and ultra targeted, what more could you ask for? Finding and implementing the best seo strategies will depend mostly on your existing knowledge, if any, and your budget.

You know the saying: those that can’t do… hire. Well, maybe that’s not really the way it goes, but it works. If you don’t know much about seo and /or don’t have the time or inclination to learn, you can hire a company to do the work for you.

There are a lot of companies that specialize in this and many of them are quite reasonable in their pricing structure.

If you can’t afford to hire a company at this stage in the game, don’t worry, with a little knowledge and a few simple tweaks you can easily benefit from some basic seo and at least get your foot in the door.

Once you are making more money online you can invest in the knowledge, or hire someone, to take your seo efforts to the next level. For now, though, you can start here:

1. It all starts with your keyword list. Choosing the right keywords for your onsite seo has to be the first step, everything revolves around these keywords.

Make sure that you choose words, or phrases, that get at least one thousand searches a month and less than 20,000 competitors. They must also be closely targeted and highly relevant to the content of your website.

Search engines will either reward or penalize you on the relevance of your keywords, you don’t want to be penalized.

Once you’ve got your keywords focus on placing them in your meta tags, your headers and footers to start. This will grab the attention of the search engine spiders and they will move your site to the top of the rankings if they think it is highly relevant.

2. You can use a similar method to drive traffic to your website by writing and submitting quality, keyword focused articles. Now, this is the point when a lot of people make a mistake; they don’t write a quality informative article, instead they try to stuff as many keywords as possible into it until is is virtually all gibberish.

You won’t be rewarded for that, the search engines are too smart. Write your article around a keyword, but don’t write for the search engines, write for people.

If you supply your readers with genuinely helpful information, and optimize it with keywords, your article can get a top rating in the search engines and subsequently drive a lot of traffic to your website.

Don’t drive yourself into the poor house when you’re just starting out online by hiring an seo company that you can’t really afford. First, start making some money and then you can outsource much of your daily work. In the meantime, use these tips and utilize these seo strategies

to keep the traffic flowing and the cash register (virtual, of course) ringing.

Obviously, the first place to start with any business is to come up with an idea. What, exactly, is up for sale and what is the best way to attract the customer to the product? This has been the main focus of all businesses, whether online or brick and mortar, for centuries.

For those who already have a traditional business, this is the obvious place to start. Even businesses that primarily work in the “real world” can benefit from having an online outlet, if for nothing else than to reap the benefits of the worldwide marketing aspect.

However, one of the most common mistakes that a “real world” business makes when transitioning to an online outlet is that they become what is known as a “brochure website,” where the website itself offers little information other than scanned brochures and directions to the store itself. While there is some merit to be had in this sort of website – and it is, indeed, better than no website at all – this doesn’t maximize the potential that the Internet has in furthering the cause of businesses.

For businesses who are looking to transfer from the “real world” to the digital one, it’s recommended to consider looking at the website as if it was the main focus of the business, rather than a peripheral concern. If a business owner was starting from scratch with a website and trying to sell the product, how important would the website itself be? It would be vital, because the website is the medium that sells the product. Websites who have “real world” businesses should view their site in the same way.

For those who are looking to start an online business from scratch, the most important thing to do is research. What are competitors offering in the field? How much are they charging, and what do their websites look like? Try Google searching for others who are offering the same things that you would like to sell, and check out their quality and pricing.

Next, sit down and consider how you can improve upon what your future competitors have already brought to the table. Do most of the sites you see have uninspiring websites or difficult navigation? Take note and make sure not to make the same mistakes when it’s time for you to launch your own site.

Remember that your online business doesn’t have to necessarily be unique in order to be successful. It just has to be a more appealing option to the consumer than the others already on the market. Take note on what your competition is doing and envision making it better. There’s no need to reinvent the wheel to find success – but if you can package it better or get it out faster, that’s a major step in the right direction!

If your blog is not getting the amount of traffic that you desire, you may need to employ a few simple techniques to help increase and retain your audience. In my experience successful blogging comes down to good content, frequency, social participation, effective promotion and retention.

Every blog needs to start with a base of good content. What I have learned is that it’s not just the message you are delivering, it’s how you are delivering it. As a for instance I have all but given up on writing articles for my blog. Instead I have chosen to do all of my posts as video. This has not only increased my traffic, it has improved the participation in the form of comments. Think about the audience you want to attract, how will you educate, entertain and engage them?

The number of times you update your blog will directly impact the size of your audience. If you only update once a month people will get used to that and not necessarily check back very often. If you update every day your audience will grow much faster. Now I understand that in a perfect world we can’t all fill the YouTube video every day and post it to our blogs. But you can set a reasonable goal of at least 1 to 2 times weekly. The frequency of your updates mixed with the quality of your content will directly dictate how quickly your traffic grows and how viral your posts are.

Many bloggers make the mistake of turning off or moderating the comments on their blog. An even bigger mistake is when bloggers delete comments of a negative nature. I have learned to allow anything that is not spam to be posted as a comment on my site. Recently someone even commented on my physical appearance in a negative way and I replied with laughter and acknowledged the flaw. This not only helps to make your blog appear more genuine, it also helps for people to feel some sense of community there.

The easiest way to promote your blog for free is using a few simple tools. The first I will point you to is the SU.PR plug in. This plug-in is brought to you by stumbleupon and allows you to auto post your new blog entries to twitter and Facebook. The second tool I want you to test is the sharethis plug-in. This plug-in allows your users to easily post entries to digg.com and other social networking sites.

One of the best ways to retain users is by using a good RSS feed management system. Google feed burner is the best free service I have found. The great thing about this service as it allows you to put an e-mail subscription box in your sidebar. Every time you update your blog Google will mail a summary and link to the new post. There is no limit on the size of your mailing list and it doesn’t cost you a dime to maintain it.