Category: Online Biz Fundamentals

  • Steps in SEO Article Writing

    Many online marketers really miss out on a great opportunity, they don’t know how to write a good seo article or blog post. They spend a lot of time churning out great articles but don’t get as much from them as they could.

    There is a lot of debate about what is better: writing for the search engines (making your articles search engine optimized) or for humans. I say, why not do both?

    You can use your articles to not only inform your readership and provide them with valuable information, you can also get the added benefit of using your articles to drive free search engine traffic. increase the amount of free organic traffic you drive to your website.

    Of course you need to make sure that you don’t skew too far into the seo realm so that your articles are stuffed with keywords and are virtually unreadable for your readers.

    In order to get the best of both worlds your first step will be to identify those keywords that drive a lot of visitors and don’t have exceptionally high competition.

    Make sure you consider keywords that are related to your niche but may not be the most popular searched for keyword. Try to get creative and don’t hesitate to use the free keyword tools online to expand your list even further.

    Now that you’ve got your keyword list, it’s time to start writing your seo article. You don’t have to stuff the article with keywords to get a great benefit. As a matter of fact, if you put in too many keywords it can actually hurt you. Your article must read naturally.

    The first place to put your keyword is in the title of your article. That is the first thing the search engines will see.

    After the title you will want to include your keywords a few times in the article body. How many times is enough? Well that depends on the length of your article but a good rule of thumb is to include it in the first paragraph, the last paragraph and once or twice more. Try to strive for a keyword density of no more than 3%.

    While there is some debate on the best article length, you must have at least 250 words. I personally wouldn’t go much higher than 500. That is a good range because it provides a lot of information without becoming too long and boring to read.

    If you are writing articles to drive traffic to your website as well as provide your readers with good information, than remember it is a numbers game. The more quality, keyword focused articles you get in circulation the more traffic you will get.

    Many of these keyword optimized articles can continue to drive traffic for months or even years to come. That’s a big bang for your time and well worth it.

    You don’t have to choose between writing an article for your readers and writing for the search engines, you can do both with one article. Use your keywords properly and you can get both benefits from just one seo article.

  • Make It Easier For Prospects To Find Your Business: Choose The Right Web Address

    A web address refers to the title your customers will type into the toolbar at the top of the screen. The web address of the media giant Amazon is amazon.com. You can check out what Disney is up to at Disney.com, and so forth. When you have your own online business, people will be able to type in your web address in order to see what you’re up to, as well!

    This may seem like a somewhat obvious concern, but you will have to think up a web address that is catchy, evocative, and easy to remember, which is no small feat. By this point in the history of the Internet, a great deal of the short, snappy names have been taken. For instance, if your business is called Good Times, well, it’s highly unlikely you’ll be able to land goodtimes.com for the purposes of your site.

    It’s gotten to the point where many people choose to name their businesses based off of what web addresses they can land rather than basing the web address of the name of the business. In fact, it’s probably a smart idea to check out what web addresses are available before building your site if you have the luxury to do so: those who are building websites to bolster a previously existing business won’t have this luxury, obviously.

    There is a lot of fuss on the Internet regarding using hyphens in web addresses. In an overarching sense, whether or not to use hyphens in your web address comes down to personal preference, but it is true that most people don’t stop to note hyphens in the names of addresses unless giving specific directions to a site. Thus, if you have a great name that is available only when you use hyphens (“blue-money.com”) but goes to a different site when the hyphen is removed (“bluemoney.com”), it’s probably best to think of another name, lest you end up accidentally sending customers to an unrelated site or, worse, a competitor.

    Also of contention are the extensions for web addresses, which can include .com, .edu, .net, .org, .us, .info, .biz, and many others. There are also country specific web addresses such as .co.uk. Of course, the most popular one of these is the .com, and in general, if you can land the web address of your dreams that also happens to be a .com, then the stars are smiling on you and it’s your lucky day.

    However, if there’s no chance of that happening, .org and .net are well-known as well and most customers find them perfectly acceptable alternatives. Just make sure to publicize your website with the full web address should you not have a .com extension. The country-specific domain names are great for local businesses – after all, if you’re working out of Australia and are only serving the Australian community, having a .co.au site helps identify you as a local resource and will heighten the chances of your website popping up when a consumer does a search for local businesses.

  • SEO Article Marketing: How does it Work?

    Using seo article marketing methods can do a lot to drive very targeted traffic to your website all for free. If you know how to do it right, you can really get a lot of benefit out of all the articles you write.

    many people seem to think that you can either write for humans or you can write for the search engines. They don’t seem to understand that you can actually do it both ways with one article.

    To get the most out of all your seo article marketing efforts the first thing you have to do is find a good list of quality keywords associated with your niche website (fairly high searches with little competition).

    Once you have your keyword list all you have to do is write quality articles around that keyword. As long as the articles you write are quality and provide good information that’s going to be half the battle.

    Do not get stuck in the idea that you have to include your keyword in every sentence of your article. That is considered keyword stuffing and won’t do you any good.

    Strive for no more than 3% keyword density. Put the keyword in your title, the first and last paragraph and a few other times throughout your article. That’s all you need.

    The simplicity, yet effectiveness, of this methods is why it is so popular. By writing articles you will set yourself up as an expert in your niche. you can use your articles to provide a lot of helpful information to all you readers.

    Online, it’s always best to give something of value before you expect to get anything. By giving your readers some good and helpful information and advice, you are building trust with them.

    The other huge benefit of doing this, with the proper keywords, is that the search engines will reward you for your content with a high search engine ranking. This will give you a lot of organic traffic.

    For example, if your niche is bird houses all you need to do is write some keyword optimized articles around the keyword “bird houses”. Then when someone does a search and types in the phrase “bird houses” your article may well be one of the first that shows up on the page! How is that for free traffic!

    The same basic principle holds true for making blog posts. When you are adding content to your blog you simply follow these same basic steps. That way when someone does a search for your keywords they will see your blog post and subsequently land on your blog.

    This provides you with a great opportunity to add an autoresponder to your blog and capture the visitors email address so you can contact them again.

    Using this seo article marketing method can really help you ramp up your website traffic and the best part? It’s all for free! Just be careful to not fall into the mind set that if one keyword in an article is good, ten must be better. Don’t try to stuff your article with keywords, a few well placed keywords is all you need.