With the advent of the Internet over the past couple of decades, it seems as though everybody and their mother is on the Internet. Of course, the level of proficiency that individuals and companies have when working with the Internet is as varied as there are clouds in the sky. Some companies have really figured out how to use the Internet as a formidable marketing tool and are experts of the highest degree – others are still wondering what “www” happens to stand for.
If you happen to be an online consulting company who works with businesses in order to help them better their online image, you’re likely familiar with working with clients who run the gamut when it comes to technical savvy and expertise. However, have you considered the vast untapped world of the offline business?
It may seem as though everybody has a website, but the fact of the matter is that there are millions of businesses out there who don’t have an Internet footprint at all.
This represents a significant portion of businesses in America and across the world. It can be more difficult to reach out to these companies since, well, if they don’t have an Internet presence and you’re an Internet consulting company, you need to be able to find an arena in which to promote your services and convince these offline businesses that it’s worth their time and money to go virtual.
Of course, it shouldn’t be difficult to outline to a business why working on the Internet is a good idea. Remind an offline business about the huge amount of commerce that happens over the Internet and all of the potential clients who are looking over their business when they get on the Internet to search for companies to fit their needs and wants. Particularly with the younger generation, the first place that people look when they want to buy an item yet don’t know where to go is the Internet! Having a website is no guarantee that you’ll be able to get every single client that stops by, of course, but remind them that if they don’t have a presence on the Internet they’ll miss 100% of these potential leads!
Remember that there are a great deal of businesses that are not on the Internet. If you’re a savvy consulting company, you’ll consider this untapped resource as a potential outlet for new business. After all, while the competition is zigging to keep up with the online crowd, you’ll be zagging and reaching out to a group of potential customers that are constantly overlooked.
It may seem as though everybody is on the Internet, but there are millions who are not. Reach out to this group of people to both help their business while bettering yours at the same time!
