WordPress Training Expert

Blog

  • Quality PLR Actually Exists

    Quick — what is the first thing you think of when you hear the term “PLR products”?

    What did you think of?

    Sadly, there is a high chance that you instantly thought of something negative. Since I have been creating PLR products, I have noticed that there seems to be a stigma around the term PLR.  People seem to doubt quality, how current it is and quite frankly the value.

    All fair worries, because there has been a lot of subpar PLR content released over the years. The problem is for people who put in the time to create good quality PLR products.  There are a number of creators online that offer great products, and they face an uphill battle because of this stigma.

    The stigma of PLR is so bad that the term alone might drop sales.  I haven’t done any really scientific testing, but we have sold personal rights versions of our products, and the PLR versions for similar prices and seen the personal rights version sell more.

    That has happened more than once as well.  Even if it isn’t a pattern or a trend, realistically speaking the PLR version should be far more popular right?  You get the eBook that you would get in the personal rights version, plus all of the other goodies, editables and the right to rebrand it as your own.   It should be a slam dunk that it is more valuable, but when it comes time to sell and market – it is regularly proving it isn’t.

    As a PLR Creator What Can I Do?

    I don’t think there is a simple answer for this, there is nothing one (or even a handful) of PLR creators can do to wipe away years of history.

    The first step is to produce the best quality PLR that you can.  We like to believe that is what we are doing, and from our interaction with other people it seems to be what they are doing as well.   As we build our businesses and customers, we will naturally be building more respect (and hopefully less of a stigma) for PLR in general.

    Another thing you can do is think of different ways to spin your creations.  Maybe PLR is so tainted we have to move away from it.   Maybe we are simply content creators or opt-in specialists.  Maybe we are selling rebrandable guides, and instant content solutions.

    I think that is kind of the cowards way out, I’d like to challenge people’s beliefs about PLR head-on.  That said,  in some cases being creative about your services is a smart business move.

    I am not sure how we can remove the PLR stigma, or if it is even possible.  All I know is the more people who create and sell HIGH quality PLR means the more customers who will be open to it altogether.  If you want to build your PLR business while building the actual market then commit to high quality PLR. 

  • How PLR Can Make Selling On Webinars Easy

    have mentioned it before, but a personal goal of mine is to help reduce the stigma of PLR.  So many people instantly think “low quality crap”.  Well, I think stories like this will prove that there is some great PLR content out there, and more importantly, it can be used to make money right “out-of-the-box”.

    So recently Justin (if you don’t follow us, he is my biz partner and one of the “founding fathers” of Best Quality PLR) was approached to give a webinar.   When you are working in the online world there will be a lot of these kind of opportunities.

    People will approach you to do a webinar based on reputation

    Someone in your social network will need a webinar guest

    You can offer joint venture opportunities to people with big mailing lists who can schedule a webinar

    You can speak on someone’s web show – people are always looking for guests

    There are even websites directed solely to generating webinar traffic.

    Hold your own webinar – set up landing page and direct paid traffic to it.

    Anyways, creating webinar opportunities is a post in itself.  What we want to discuss is how PLR helped us make some money. When doing a webinar there are two things you really need:

    Webinar Content

    An Offer

    We were able to use our PLR products for both.

    After being approached by someone who needed a basic SEO webinar, Justin created a slideshow from our SEO related products.  He didn’t skimp on the info, the goal is to deliver some quality content.  Delivering a webinar can be a lot of work, but having this content did speed up the process.

    So while Justin perfected the webinar content, I worked on putting together a package.  I took some of our SEO related products, slapped our branding all over them (could have increased profit by adding our affiliate links through out but we didn’t in this case) and zipped them up.  I believe we used 3 eBooks.  We packaged them for $27 and that was our upsell.

    Justin delivered the webinar to 80 people.  This is a good number of people for a webinar.  Now, one thing to keep in mind is Justin is a total natural on the camera, and has a knack for creating webinars and video content. We have that inherent advantage over a lot of marketers, but you can get good and comfortable as well – it just takes practice.

  • Harness Your Gift Of Writing To Earn Lots Of Money

    Creating (or buying) high quality content for your site is without a doubt one of the most important activities you can do. Content truly is king. You want to consistently add good content to your site. This is what will attract people to your site, and more importantly bring them back. Most people won’t buy something until their 3rd time on a website. You want to give them as much of a reason to comeback as possible, and nothing does that better than good quality content.

    Content will also catch the eye of Google. If you are creating a new blog post in WordPress every time you add content, that is a separate page that can be indexed in Google. The more pages you have in Google, the more chance people have to find you AND the more powerful your site is to Google itself (better Google rankings).

    Fresh content is another big favorite of Google. A site with fresh content will out rank one with stale content all things considered.

    Great content is also a traffic driver. You can try all of the traffic techniques you want but NOTHING will top your content going viral. If your content is good enough, people will share it. Social media makes sharing things so easy now, that nothing can compare with the traffic driving power of “word-of-mouth”.

    If you want to build backlinks, drive traffic, increase your Google rank and create repeat web visitors – then you need to create good content on a consistent basis.

  • Essentials of Installing WordPress Automatically Using Cpanel

    Video: How to install WordPress automatically using cpanel

  • Blogging For Success Is Easier Than You Think

    Another social media outlet that is often looked over in terms of the biggies of Facebook and LinkedIn fame is the humble blog. While the word “blog” might make you think of a teenager with an axe to grind and Comic Sans font or a geek writing about the latest coding language, blogs can also be used by responsible adults in order to connect with others and promote their offline – or online – businesses.

    Undoubtedly there are blogs in your area that follow local events. Simply do a Google search on blogs in your area to see what pops up. As a local business with an actual physical storefront, you’ll be able to network with these blogs and maybe even get a link to your site. If, for example, you own a car dealership and you can find a local blog that’s dedicated toward cars, see if you can arrange to get an entry on that blog featuring your place of business. That way, every person who frequents that blog will look at – or even read – an article dedicated to who you are and what you do. Even better, many of these local blogs operate free, so you won’t even have to pay for this kind of exposure!

    In return for the cooperation of local bloggers, don’t forget to keep your networking constant. Comment on their blog posts and reference them on your own blog – because you do have your own blog for your business, right? – in order to keep the networking relationship fresh.

    Another great place to look for blog connections are the more traditional sources of media – namely, television, radio, and newspapers. Many journalists are asked to keep a blog as part of their job, particularly when it comes to local publications. Making contact with these journalists and establishing blog relationships with them is not only a great way to increase the social media standing of your business as a whole, but also a great way to make connections with people in your area. Journalists are valuable people to keep in contact with, as they’ll often know about big events where you can advertise, and if you start making friends they can even put in a good word for your in a potential customer’s ear.

    Remember to keep in mind that you have a powerful advantage over an online business by having a physical storefront. Use this advantage to win over local social media contacts through mediums like blogs and then you’ll be able to fight the social media war on both fronts. Even better, if you can make face to face contact with the people who write the blogs and the people who publish the news, you can even get some of that personal interaction that’s so crucial while publicizing yourself. Not only can journalists write a blog about your business, they can refer a friend, as well!

  • Three Little Strategies in Millionaire Marketing

    What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.”

    In the business world, money is the definition of success or failure. That’s why it’s vitally important that every entrepreneur has a good understanding of money – even if their business is still struggling to get off the ground.

    Have you ever noticed that people who have a lot of money are magnets for more money? I’ve listened to the gripes and accusations of onlookers who accuse them of being born with a silver spoon in their mouth among other things, but it’s more than that. The secret is that they UNDERSTAND money.

    Financially successful people can spot opportunities to create more money in a heartbeat. They understand the money system and how it works. They know the magic of creating money. They have experience under their belt.

    Understanding money is a key ingredient to becoming someone who has money, and fortunately it’s getting easier instead of harder to do just that. Think about it. A checking and savings account used to be the only options within realistic reach of the “average Joe”. If you’ve been paying attention, you know that there’s an amazing menu of options available at any bank or savings and loan company you walk into.

    What does that mean? It’s time to get busy and become students of money. If we’re going to have a lot of it, we need to understand how to invest and manage it. I can already hear it… So what if you don’t have much to manage and invest at the moment! Prepare for the future

    Here are 3 easy steps to get started…

    1. Think like a millionaire

    I know that’s tough to do, when you’re struggling just to pay for your overhead, but attitude is half of the battle. If you think like successful business owner, you’ll soon find out that money really is attracted to the “rich.”

    2. Become Financially Literate

    There are a million-and-one self help books on the market for people looking for information on money investments. Learn from the best. Find a few reputable authors and read, read, read. Subscribe to money magazines and “The Wall Street Journal.” Read what the rich read.

    3. Make Informed Decisions

    Once you know the ins and outs of the money world and have studied the successes and failures of others, it’s time to put your knowledge to work. When the opportunity knocks, you’ll be ready to open the door and greet it with a confident smile.

    Your new knowledge and attitude will make you a marketer to be reckoned with. No more slouching around and pointing fingers at the rich marketer down the block. You’ll be one of them. You’ll have the tools to use every opportunity to create more success.

  • Essentials of Finding and Joining Facebook Groups

    Video: Finding and Joining Facebook Groups

  • The Benefits of Online Printing

    Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they need at the touch of a button, anytime of the day or night. Whether its actual transactions or account details, they will appreciate a better level of service, making it easier for them to do business with you. All within a secure web environment.

    But as a customer you are probably wondering why it is better to opt for online printing than the traditional printing service. Well for one, online printing service allows you to produce and order documents with just a few clicks of the mouse. The web-based printing company will receive your order, print them and ship them right at the comfort of your home. The efficiency, convenience and ease that are offered by online printing can present a lot of benefits to you. When you are looking for the lowest price for your print job, all you have to do is do some comparison shopping until you see the lowest bid. You need not write bid letters to find the vendor that best cater to your printing needs.

    Say for example you have a poster that needs to be printed as soon as possible and in huge quantity. After surfing through the net you find this site that offered you an incredibly low price. Great! Not only will you save money but you will also be able to track the progress of your print job without the hassle of missing phone calls from the sales person. And you also have the advantage of having several choices in layout, ink, paper and typefaces when you are having trouble with your design.

    But as they say there are always two sides in a coin, if there is a yin there’s always a yang. So even if online printing has its benefits, of course it has its downsides. First off, going online for your printing needs necessitates you to do it ahead if time. If you need your poster printed by next month you have to start that online search as early as today. Remember that delivery and printing may take a few days so do it ahead of time. Additionally, there is lack of personal interaction with the vendor and lack of control over the job when you go for online printing. The Internet is your only way to track the progress of your print job. So you need to have lots and lots of faith to your printer. When you are able to trust your printer, you will have less worry of not getting your print job the way you want them to be.

    Nevertheless, modern technology has brought a lot of options when it comes to print jobs. Online printing has offered customers and printers alike a brand new way of doing business. That is why; sometimes the best service is no service.

  • Tips in Writing Blogs

    While blogs may have got the most news a few years ago, they are still as popular as ever. When they first started, they were mostly used as a kind of online diary. However, it didn’t take long for people to start blogging for profit. And, once more and more people realized there was money to be made with blogs, they took off to a whole new level. Today, it’s a safe assumption that most blogs are started in the hopes that they will make money. With that in mind, here some tips to help you make more money with your blog.

    1. Treat it like a business. The purpose of every business is to make money. Therefore, if you want your blog to be profitable, then you have to run it like a business. That doesn’t mean you have to hire employees, or anything like that, but rather that you need to take it seriously, and be willing to invest some time, money and resources to make it successful.

    2. Have a plan. You may as well start off on the right foot. The vast majority of successful businesses began with a written business plan. Try to be as specific as you can. How will you generate income? Who are your visitors? What percentage are likely to click on ads or buy something? How will you get traffic to your blog? What is your marketing plan? These are only a few of the questions you should answer.

    3. Free isn’t always best. Blogger.com and WordPress.com have made it easy for anybody to start a blog for free. There is nothing wrong with using free blog services to learn about blogging. However, you will have less control over your blog if you host it on those sites. Yes, it’s free, but they can also remove your blog without any warning, and that’s not good for blogging for profit.

    4. Invest a little. Okay, so going the free routine isn’t good for business, but what’s the other option? The good news is that you don’t have to pay anything to Blogger or WordPress to use their blogging platforms. However, you should set them up on your own domain name and hosting. You should be able to get a new domain name for under $10 per year, and decent hosting can be found for as little as $10 per month. That’s almost nothing when compared to starting a traditional business.

    5. Monetize it. There are two main ways people use to generate income from their blogs. The first is by selling affiliate products. This is where you get a percentage of each sale for selling someone else’s product. You will get a special link that identifies you as the seller, so they know you made the sale. The second way of monetization is Google AdSense. You sign up for their program, then add a snippet of code to your blog. They will then add targeted ads, and you get money every time one of your visitors clicks on an ad.

  • How To Stop WordPress Spam Dead On It Tracks

    I can not guarantee success for your WordPress website. I can not guarantee traffic. I can not guarantee you will make any money with your WordPress site. However, I can guarantee you will get spam comments. Not long after you start adding content, and even before you add content sometimes, you will begin to receive spam comments.

    There is software out there that does nothing but search out blogs to comment on. Once you have been discovered the spam will begin rolling in. How can you spot a spam comment?

    1. Brand names and Medications – Anytime you get a comment that mentions popular medications (think Viagra) or brand names in either the Name field or the actual post – most times it is spam. If there is a link that is titled by a med or brand name then you can be assured it is Spam.

    2. Foreign Language – Foreign language doesn’t always mean Spam but it is a warning sign. Again this is especially true if you notice a foreign word (not name) in the name field. If you are writing a completely English blog but you are getting Polish comments it doesn’t add up. A real life example is I was getting badly written comments with what I thoguht was a Polish name. When I checked out the “name” in Google Translate it was roughly the Polish term for Search Engine Optimization. A popular keyword no doubt, when i realized that I knew I was being duped.

    3. Lousy Comments – Again this isn’t a definite sign, but it can be a good warning. If you are getting comments that are irrelevant and poorly written..check the URL that the commenter added. If it is something to do with ecommerce, medication etc.. then it is probably a spam comment. Lousy comments includes ones like “Great article” “Good post” etc… Sometimes the comment won’t make sense at all – like it was meant for another post. This is definite SPAM.

    Even if you can spot SPAM though how do you fight back? Well I suggest 2 ways:

    One, you better activate Askimet. It comes with the WordPress installation and does a great job blocking spam comments. It has a huge database and it will run checks against your comments to figure out if it is SPAM or not. It isn’t 100% effective but it does help a ton. It is also kind of intelligent. It will learn when you correct it (ie. it marks a message SPAM that isn’t.)

    Secondly you can look at some of the other comment plugins available. DISQUS is a popular one and it will add a lot of flexibility to your comment moderation. It won’t put an end to spam but it will cut it down a significant amount.

    The more you use WordPress the better you will be at spotting SPAM comments. Plugins can help you in the battle, but most important will be your savy-ness is spotting SPAM comments. Good luck and I hope all your comments are positive!