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  • What Does PLR Licensing Actually Mean?

    When you are creating and selling PLR material, there are many things to consider.   One of these things is to choose what usage rights are you going to give away on your PLR products.  Even though, by it’s very nature PLR is virtually wide open in how you can use it, there are still certain restrictions you can (and should) consider.

    Any PLR product you create should include the specific rights you wish to grant and/or disallow.  Commonly, those will be found in a plain text file that follows this general template (Feel free to use this one in fact, just change the yes’s and no’s to your desired choices):

    Usage Rights:

    [YES] Can edit, take apart, add to, or sell as is

    [YES] Can be bundled with other products

    [YES] Can be offered as a bonus

    [YES] Can use the content as a viral report

    [YES] Can be used to create audio/video products

    [YES] Can give them to your affiliates to publish to promote your products

    [YES] Can be used for opt-in bonuses (newsletter signups, etc.)

    [YES] Can be added to paid membership sites

    [YES] Can be offered through auction sites

    [YES] Can claim full authorship

    [YES] Can alter ecover graphics

    [NO] Can be used as web content

    [NO] Can Sell resell rights

    [NO] Can sell master resell rights

    [NO] Can sell private label rights

    [YES] Add to free membership sites

    This is not the entire scope of usage rights you can grant or withheld, but it is a great starting point, and feel free to use it for your own creations.

    I won’t break down every right as they are fairly self explanatory but their are a couple that take a little more consideration then others:

    [NO] Can be used as web content – This right basically means people can’t break down your products for blog posts, or website copy.  This is a right you need to think about.  A lot of our products are full product suites that we fill lose value if they are found as web content across the net.  If we were just selling a pile of articles, it might make sense to allow them to be used as web content.

    [YES] Add to free membership sites – This is also a right to consider.  If you feel the value of your PLR product is hurt by offering it to free membership sites, then feel free to use no.

    [NO] Can sell private label rights – This is one we had to add to our products after initial launch of our site.  We were allowing people to sell OUR PLR as their own PLR products – welllll that was a problem because then they’d populate entire PLR membership sites with just our products.  We essentially were creating competition every time we created a product.  Not a great business model.

    When you release PLR products, remember to include usage rights.  It might take a couple tries to balance, but the best combination of rights will protect the value on your PLR while still leaving it desirable to online marketers.

    While you are free to copy ours, make sure you consider what works best for YOU.  You can change yes’s to no’s, you can add or delete rights – but at the end of the day you want a list of rights you and your buyers can live with.

    Does anyone have any other usage rights they add to their own products?  Let us know in the comment area.

  • Domain Cash

    The Internet domain market has become more and more lucrative in the past few years. Almost all companies as well as many individual people these days have websites, and most would prefer their websites to be immediately recognizable. Domain names tell people what websites are about, and this can be a big plus when someone is doing a search and looking for something specific. Although almost anyone can have a free website through his or her Internet provider, the addresses of these websites will usually contain the name of the provider first, and then whatever name the user chooses for the website. For example, if your Internet provider is called ABC Internet, and you build a website using the web space that your provider gives you, you may want to name your website “yourshop”. Though you would prefer the website to simply be called yourshop.com.

    Businesses, and many people, prefer their website names to be succinct and to the point. This is where domain name buyers and sellers come in. No two people can use the exact same domain name – domain names are registered to owners – therefore, every time someone wants to give a website a certain name, he or she must first do a search to see if that domain name is already taken. If the domain name is taken, then he or she can check to see if it is for sale, and possibly buy it from whoever owns it.

    It becomes clear, then, that buying and selling domain names can be quite lucrative if done properly. The more registered domain names you own and are willing to sell, the more money you can make from people who want to use them. If you are interested in buying and selling domains, however, you must first do a little research. If you own several domain names, but they aren’t ones that most people would be interested in using, then you are sitting on inventory that isn’t going to move – and this inventory costs you money. Domain name registrations need to be renewed periodically, and this always involves a fee. To actually make money selling domain names, you need to own names that are popular. If you own a domain name called “JustSomeStuff.com”, there probably isn’t going to be a big market for it. If, however, you own a domain named called “Plumbing.com”, you may find that more people are interested in using this name.

    The most popular method that people use to make money from selling domain names is to become a domain name reseller through a domain name registrar. Using this method, you buy and register available domain names from a licensed registrar at wholesale prices, and then you can turn around and sell these domain names for a profit. Licensed registrars usually welcome this type of business transaction, as it drums up more business for them, since the resellers provide most of the advertising. Many large domain name sellers are actually resellers for even larger domain name registrars. This type of business relationship is common.

    As a domain name buyer and reseller, you will need to find ways to advertise your business. If your domain name buying and reselling business is small, you can usually just post ads in websites and forums where people advertise domain names for sale. There are many of these types of websites and message boards on the Internet, and you will be able to find of several of them by using an Internet search engine. If you plan on having a large domain name buying and reselling business, then your best bet is to have your own website where people can search through or inquire about the domain names that you have available for sale. Your website should include reliable contact information so that potential buyers can ask any questions that they might have. Spending a little money for advertising can go a long way in ensuring that your domain name buying and selling business will be a success.

  • Simple Steps for setting up an offer for a free opt in on your WordPress site

    Video: Setting up an offer for a free opt in on your WordPress site

  • Simple Steps for Customizing your theme menu in WordPress

    Video: How to customize your theme menu in WordPress

  • Simple Steps for setting up Adsense

    Video: Brad demonstrates how to set up a Google AdSense account and how to add it to WordPress.

  • Internet and Advertising: A Perfect Match

    No matter how big or small your business is, and no matter how old or new, you can only succeed if people know about it. Whether you do this through radio, television, the newspaper, word of mouth, or over the internet; it is absolutely vital to the success of your business. After all, you may have the best product anywhere, but if nobody is aware of it, then it’s the same as not having it at all. Regardless of which methods you are using now, the internet and advertising are ideal for marketing your product or service.

    While not everyone on the planet is on the internet, there is an amazing number of people who have access to it. There has never been anything like it in history. It gives you the potential to have customers all around the world. People go online for all kinds of reasons, and most of those reasons go hand-in-hand with the internet and advertising. For example, people often log on to the web to find solutions to their problems. If you are able to offer a solution they are willing to pay for, then you have just made a sale!

    Another great thing about advertising online is that you can gather tons of useful information about your site’s visitors. Where they are from, what operating system they’re using, they’re web browser, how long they stayed on your site and what links they clicked are just a few of the things you can find out; each of which can help you to market more effectively.

    When it comes to the internet and advertising you have the ability to easily change your marketing message, and it costs virtually nothing to make those changes. But, you don’t have to just guess what changes to make because you can track the results of all of your changes. You do this by using what’s known as ‘split testing’. This is where you make a change or two to something, then compare it to a control. Then you keep whichever performed better, and that becomes the control for your next split test. By repeating these steps you can see major increases in your bottom line.

    The low barrier to entry is another benefit of advertising online. There are many methods you can try for no cost at all. Now, these may take longer than the paid options, but they are an excellent way to get started and see what happens. However, don’t let the low barrier fool you. You still need to take online marketing seriously. Give careful consideration to who your target market is, and the message you are using to reach them. This is just another aspect of running your business, and should be treated as such.

    The internet and advertising are an almost perfect match. In fact, there isn’t any reason for you to not add online advertising to your overall marketing plan. It’s easy, it’s inexpensive, and best of all…it’s effective.

  • Expert Marketers Leave Clues

    I’ve interviewed a lot of entrepreneurs in the past 6 years and all the successful ones share a common belief. It’s the “Can Do” attitude. It doesn’t matter what’s going on around them, who says it can’t be done, who says it can, they put on the blinders and do it. They make it happen.

    Now along the way, we all pick up skills we need to develop to deal with different aspects of our businesses. As you grow and develop and learn more about how to do business and you start experiencing success, you develop your self confidence. You become more comfortable having intelligent conversations with other people in your industry.

    You learn to set goals. And then you learn how to achieve them. Just thinking I’d like to make a million dollars this year isn’t going to do it. You need a plan. You need to plan your work and work your plan. I love expressions ?

    And you have to learn how to guard your time. You have to be ruthless with your time management. I set a schedule for myself so my day is broken up into blocks.

    I answer my email first thing in the morning until 10am. If I’m not done by 10, the rest waits until the next day. I’m in internet marketing not in fire fighting, so there’s no emergency that can’t wait until tomorrow.

    Next I spend 2 hours on my marketing. At 12 I stop for lunch for 30 minutes. I read during my lunch and then I read until 1pm

    From 1pm-4pm I work on projects

    From 8pm – midnight I work more on projects and tie up loose ends

    Time is more valuable than money. It’s the only thing all human beings share. None of us has more or less hours in a day. And you can never get back an hour you waste. My biggest pet peeve is to hear someone say “I’m just killing time.” I have nothing to do so I’m just hanging out killing time. What a waste of a life.

  • Why Sell your Product during Holiday Seasons?

    What is so special about each holiday season? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below:

    1. People tend to buy more products during seasonal celebrations than the rest of the year.

    2. People are determined to purchase products, so it is easier to persuade them to purchase a product you offer (assuming of course you are doing it the right way).

    3. Most purchases concern gifts to others, therefore quality is what matters while price is less significant.

    4. The time of celebration is limited and specific. Therefore people cannot leave for tomorrow what they need to buy for the celebration. They must act in a timely manner. This urgency is a huge advantage to marketers trying to sell products.

    One other motivating factor for buyers is that seasonal products are limited and something they have in-mind may not be available in the stores at a different time.

    5. People connect seasonal celebrations with their childhood. That makes them more emotional and as you might already know emotion is the key factor that makes people buy a product.

    6. It is not always necessary to offer a celebration related product to increase your sales. Even a valued Internet product like software or e-books can be a valued gift.

    7. Marketers do not have to invent new or never before used methods to create interest in seasonal products.

    The old traditional marketing techniques are effective and can still be applied. People want to buy because of the “celebration”. In fact, many people may not see their purchase as buying at all, but as an act of making someone (including themselves) more happy.

    Naturally, seasonal marketing may use different strategies to promote products. Instead of offering a product discount try the following:

    – Offer a portion of the price of your product to charities and make people feel they contribute to this charity themselves.

    – Try a special offer like “purchase one product and get the other at half price” or “purchase one product and get another free to offer as a gift”.

    These types of special offers can very easily increase your sales volume.

    So, do not hesitate. Start promoting your products (or affiliate products) now. And don’t forget, once a celebration ends, there are many others right around the corner. People are always looking for reasons to purchase gifts for others or for themselves.

  • How to Build a Business Using Real Paper Greeting Cards

    Most businesses spend a huge amount of time and money looking for NEW customers. We advertise, make phone calls, even travel cross country for meetings, all in the pursuit of the ever elusive stream of new customers.

    What we’re probably forgetting is that up to 80 percent of our sales growth can and should come from PAST customers. People who have bought from you before are pre-sold on you, your products, and services. It often just takes a simple reminder to get them

    to buy again and again.

    A while back I was talking to a group of realtors. When I asked how many followed up with old customers, only a couple of hands went up. Even though most customers will sell their home and buy another within just a few years, hardly any of the realtors

    were considering how MUCH that repeat business could increase their sales.

    I don’t mean to single out realtors. Just about ALL of us could increase our business simply by getting in touch with our past customers.

    I’ve found the most effective way to say, “I’m here and can help you,” is to send a genuine paper greeting card by regular mail. It’s FAR more effective than sending an email, mailing a sales letter, or even placing a phone call.

    Paper greeting cards say “I appreciate you.” Everyone loves them! Send cards to past customers to let them know you miss them, send them to employees for a job well done, send cards to prospects on birthdays. These are just a few tried and true ideas, and I’m sure you can think of many more.

    Now I’ll admit choosing, buying, and mailing a greeting card can take a lot of time and a fair amount of expense (figure $3 for the card, $4 for the gas to get to and from the store, and even more for postage).

    The time and trouble involved is one reason why greeting cards are so effective. First of all, the recipient doesn’t receive many cards, and secondly, they intuitively know just how much trouble you went to.

    But let me share a little secret with you. There are new systems now that let you log onto a web site, choose your card, affix your digitized signature, then the service regular mails your card for you. The cost for the entire package can be as little as $1 per card, and it only takes a few seconds to do.

    Can’t remember important dates? These same services will let you enter all your dates for months, then send your cards out automatically.

    If you’ve got lots of relatives to keep up with, your customers would appreciate this special gesture, or you know your employees would be motivated by a nice pat on the back — then sending paper greeting cards is a communication tool you shouldn’t be without.

  • Links To Your Site Aren’t As Important Anymore

    If you are a search engine optimizer you know how important link building is to your rankings. The problem is that these days most people are aware that link building works and have found ways to exploit and dominate the process.

    I have heard stories ranging from Chinese sweatshop link builders to automated software solutions that essentially pollute the Internet with garbage (fake profiles, bogus blog comments, etc.). Anyone who attempts to game the system is usually doing everyone a disservice. There will be a short-term gain from getting ranked well for your keyword but eventually you will be removed altogether.

    I am sure that the engineers at Google are already working on several plans to make link popularity less relevant in the future. I have made a short list of things I think would be useful tools to judge the popularity of a website, brand, person, product.

    Mentions Within The Social Media Space.

    Increasingly, social media sites like twitter offer new metrics into the world of popularity. Not only is the data up-to-date and current, it’s much more difficult for anyone to mimic a piece of content going viral and social media. Companies like Google could easily make deals with Facebook and twitter to access their data feeds and use them as a gauge for popularity.

    Additionally, Google could search for mentions of the name of a company, twitter account for that company, or any subsequent products as a measure of likability.

    Mentions Within E-Mail Communications.

    Google is now one of the largest free e-mail providers in the world. It would be very simple for them (if they aren’t already) to monitor the number of times a link is sent through Gmail’s mail servers. This would also be difficult to game because your accounts would quickly get flagged for spam. Additionally Google can monitor the Gmail accounts to see which ones appear to be trying to increase their footprint.

    Although I believe that your link popularity score will always play a role in your final ranking. I think it’s time for that metric to stop beating the primary source of data for Google. Once this happens, companies will increasingly be working towards social media strategies to help their bottom line.

    If you participate in any kind of link building consider this. Quality will trump quantity in the future. One really good Flickr profile will be better than 100 crappy blog comments. Try to engage the communities within each one of your social profiles online.