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  • Easy Way To Get Into Mobile Marketing

    Keeping track of the many different ways that companies can market their products and brands in the modern age is getting more and more difficult. It’s getting to the point where there is no conceivable shortage of ways to market your products, but the bigger problem is that there’s so many ways that figuring out the best ones for your business and how they all work can be quite a chore. We’re here to help.

    Mobile marketing is the cutting edge of advertising right now. The term “mobile marketing” tends to refer to one of two ideas: the first one being marketing through mobile devices such as cell phones, and the second one marketing through physically moving objects, such as moving billboards or road shows.

    For the intents and purposes of these articles, we’re going to spend most of our time discussing the first variety of mobile marketing. Getting on board with the second variety is simple enough – at its very base, you could just nail a sign on the side of a truck and that would fall under the second variety of mobile marketing.

    The first kind of mobile marketing, on the other hand, is becoming increasingly popular and breaking into it as a startup company is one of the best ways to hit the marketplace with a bang. Mobile marketing has entered the stage where it’s still considered somewhat revolutionary and a definite novelty, but is also mainstream enough that most of the younger crowd will be receptive to the marketing.

    Most forms of mobile marketing are centered around mobile phones. Part of the reasoning why mobile marketing has taken off so much in the past few years has been the advent and popularity of smartphones. With the technology of phones and computers merging as rapidly as they have over the past few years, it should come as no surprise that the marketing wave generated by the spread of personal computers and the increasingly ubiquitous nation of the Internet is starting to spread out into the mobile phone.

    If you are a startup company, particularly one who is trying to market to the thirty five and younger set, taking a foray out into mobile marketing via cell phones and smartphones is an excellent choice if you’re looking to make your products and brand stand on the cutting edge. It’s important to keep up with the times when it comes to marketing, particularly when you’re working as a startup. It’s more important than ever to make a serious impression on the market when you’re first launching yourself into it as a business – and mobile marketing is one way to make that happen.

  • Corner The Local Market And You Can Start Thinking Globally

    The very definition of niche is that it is relevant to a specific area of interest. “Car repair” could be considered a niche, but it’s not a very specific one. “BMW car repair” is more of a niche. You probably get the idea – you can get extremely specific with your niche, but as mentioned in an earlier article, it’s important to balance the scales between mastery and a broad range of knowledge. Not specific enough means that people won’t know if you can answer their questions directly, yet too specific means that you’re pigeonholing yourself and you’ll lose out on a great deal of potential business.

    Outside of the specific area of interest that your business is involved in is the actual location of the business. Of course, with the advent of the Internet it’s entirely possible to market yourself worldwide, and common sense seems to say that appealing to as wide of an audience as you can is the best way to hook in more customers.

    There is some truth to this, and it’s very true that the most profitable companies are international. But the flip side to this is that most of these companies did start out as local enterprises that simply grew and grew. Very few companies make their start hitting the international scene directly. Working worldwide requires an incredible attention to detail and generally a large staff of people who can pay attention to what regions are interested in what products and services.

    In short, if you’re a smaller business, you’ll undoubtedly find it’s much more cost effective to market to your local area first. Of course, the nature of the Internet and international shipping being what they are, if you’re running a car parts dealership in Detroit and you get a query from Seattle, you’ll be able to help. Yet for marketing to be most effective, if you’re based out of Detroit, it will help if most of your marketing is targeted toward Detroit. This means that even if you don’t have a brick and mortar outlet, the costs of shipping and communication are much lower as compared to trying to do business with people in Moscow.

    Once your business takes off, you can start marketing yourself to a wider arc of audiences. If you start in Detroit, move from there to the greater Michigan area, to the Midwest, to the country, to Canada and across the world. There’s a definite procession to the art, and you’ll likely find it much less expensive and a lot more effective to start small and then think big, rather than trying to take the entire world on at once. Start with your niche, start local – and grow.

  • Essentials of Creating Facebook Fan pages

    Video: Creating Facebook Fanpages

  • Great Advice For Would Be Offline Consultants

    If you’re working with clients in the offline world, you need to cultivate the same values you have while working online. If you’re looking to be a consultant of any kind, there are certain tenants you need to hold dear. We’ve compiled some of the most important for you to take a look at, internalize, and understand. Once you do, get out there and show everybody what you’re made of when it comes to consulting!

    Listen to your clients. There is a fine balance between offering valid advice and being pushy. At the end of the day the client is paying you for the advice you can give – and also for getting the job done in a way that they deem satisfactory. It may be frustrating when you have a brilliant idea and yet the client seems stubborn, but you’ll have to give in to the one paying your bill at the end of the day. Remember, always offer advice, but understand that the last decision is up to the client. You don’t want to be in the position of going against the client’s preferences and then finding that your suggestion didn’t turn out as planned!

    Quickly establish rapport. Out of all the businesses that you could be going into, consulting is very much based on the relationship that you have with the client. A great relationship with one client can lead to them coming back to you the next time that they need a job done, as well as possible job referrals. Make sure to treat each and every client as if they’re extremely important – because they are!

    Honesty is the best policy. Cliché, yes. True? Very much so. You are a consultant in order to offer the clients the advice they need, when they need it. The desire to please the client may be strong – and is very important – but don’t sugar coat unpleasant truths. If something is going wrong, the client needs to know as soon as it is convenient. Don’t be afraid to let the client know when something may be a bad idea. Of course, if the client is very particular about having things done a certain way that’s a choice that’s entirely up to them, but never tell a client that everything will be fine if it won’t.

    Flexibility is key. One of the reasons why people hire consultants in the first place is due to the degree of flexibility that they can offer. Be prompt with your response times to emails. Give your clients your personal number. Stay on alert for them, and if they have time to do business with you at nine in the evening, it’s probably best for you to take them up on it. This doesn’t mean that you need to let the client dominate your entire life, but being able to respond to queries and work requests within a short period of time is what makes good consultants great.

    Don’t overprice your services. It can be very tempting to charge clients an arm and a leg for your help, particularly if you’re a consultant with years and years of experience in the industry. Successful consultants though, are just worth their weight in gold – they’re aware of how much they’re worth and charge the client accordingly. This is not to say that you shouldn’t charge what you’re worth, but if you’re charging a rate that’s significantly higher than that of your competition, you’d better have a convincing reason why this is so.

    Don’t undercharge for your services. On the flip side of the charge equation, be sure not to undersell yourself, either. First of all, it can be difficult to make a living at consulting if you’re not charging the proper prices. Second, no client likes the prices to be raised in the future, and no client is ever going to tell you that you don’t charge enough!

    Don’t put all your eggs in one basket. The true nature of consulting work is that it’s a little bit unsteady – some weeks it might seem like you’ve got clients falling out of your ears, while others nobody ever seems to be calling. To this end, it’s important to spread out your business among many clients, and not just to rely on the services of one major company. After all, as a consultant you’re not a permanent member of the company, and it’s entirely possible that one week they’ll find somebody that they think can do the job better or they decide that they just don’t need a consultant anymore. Spreading out your work options means that you’ve got backup incase somebody bails!

    Take as much work as you can, but never compromise quality. If you’re really reelin’ ‘em in, that’s great news. However, even if you have a thousand people knocking at your door, you’ll need to have the discipline to tell some of them no. Never take on more work than you can handle. Being a consultant means that your reputation is extremely important – and anything that goes toward tarnishing that reputation is anathema. If you have a thousand potential clients but can only take on two, commit to your 2 clients and help the other prospects find a solution by recommending other consultants (great networking opportunity for you) or at least having a checklist that they can use to find a good consultant. This might bring you their business in the future.

    Current clients are more important than gold. This is true for obvious reasons – namely, your current clients are the ones providing you with revenue. Whatever you need to do to keep these clients happy and on your side is priority number one. Most literature out on the Internet is dedicated toward helping consultants find new clients, but there’s very little stressing the importance of the clients that you may already have. Keep them coming back for more – and keep them wanting to advertise your services out to others, as well!

    Never stop looking for new clients. It’s important to keep your current clients happy and pleased with your work, but you also need to constantly monitor the market for new leads. At least one third of the time you spend at work during the week should be dedicated toward canvassing the wires for potential new clients. Remember that most leads don’t pan out, so even if you’ve got a lot on your plate, you should still be looking for more work. Who knows, you might end up landing your next major project or an opportunity that will lead to your magnum opus project as a consultant tomorrow on CraigsList! Be sure to take the time to look.

    Credibility is the most important thing. Clients will first contact you because of your skills that you bring to the table. If they need an consultant to help them with their online marketing, they may turn to you because you have a distinguished record of clients assisted, or maybe your own online business is extremely successful. Whatever the case, once they contact you due to your skills, they’ll stay around because of your credibility. Do you keep your promises? Do you get projects in on time? Are your opinions honest, even when they aren’t the ones that the client would like to hear? If you market goods and services to your clients, are they ones that the clients might honestly be interested in or is it shameless promotion? Building a reputation of credibility will take you far as a consultant – and if you end up with a record for poor credibility your business will go belly up faster than you can say, “you lied.” Keep your clients and your business – be honest.

  • Reaping The Benefits Of A Controversial Blog

    When you are constantly creating content for your blog it can become a tiresome and mundane task. You have to think of topics everyday and it can get a bit overwhelming at times. Even when you are talking about your passions, the constant need for content can get a bit boring. What about having some fun? Have you ever thought of injecting some controversy into your blog?

    The power of controversy can lead to spikes in your traffic. People feel a need to respond to things that aggravate them. Even better than that, these people who respond will want to share your blog post to people who will be equally outraged or also feel the need to respond.

    How do you inject controversy into your blog though? First I would suggest not going overboard, outright racist, sexist or homophobic blog posts are indeed controversial, but they can also hurt your personal brand. There are other polarizing issues that can inject curiosity at less of a cost. Politics, religion and sports all fall into this category. You can’t play the fence though you have to take one side of the above issues and go for it.

    Basically anything people feel strongly about you can exploit. On my blog my most successful post in terms of views and comments was an album review I did. I took the opposite stance of most other online reviews and it paid off. People were expressing their outrage in droves. My website views went up big time. In fact I noticed a 234% increase in my 30 day totals.

    Another bonus of using controversy is that you will find people that agree with you. Regularly, these people might read your blog post and just keep it moving. Now that they see all these comments attacking you – they may feel the need to stick up for their viewpoint, which happens to be yours.

    Controversy isn’t a guaranteed traffic spike, but if you are able to promote your controversial blog posts to the right audience, you are sure to get some interaction. This interaction won’t always be positive, but it could lead to viral opportunities. I suggest starting out by sharing some of your own controversial beliefs. Just be yourself, you surely have some opinions that go against the norm. That way you can passionately defend them. If you notice your traffic is at a plateau, break out some controversy and see what it can do for you.

  • Why You Should Consider Using Social Media To Meet Potential Prospects

    Most social media is entirely virtual in nature, like the oft-mentioned Facebook and MySpace. These provide people the means to connect with each other on a virtual level, but do very little in the way of having people meet in the physical realm. (Of course, there’s always the chance that people on Facebook will choose to meet with each other of their own volition, but that’s something that’s arranged by the individuals on a personal level, and not something directly encouraged by way of the social media platform.)

    With MeetUp, though, the game is entirely different. A MeetUp group is a way of social networking wherein physically meeting others in the group is the entire point of the website. There are literally hundreds of thousands of MeetUp groups in existence, and there’s absolutely no reason for one of them to not be directly connected to your business.

    Having a MeetUp group is a great way to garner interest in your business, and since you have a physical place for your business to be, you have a physical place for your MeetUps to take place at.

    There are many things that you could start a MeetUp group in honor of in terms of your business. If you have a car-based business, consider starting a MeetUp group to have people come to your business and discuss the history of a particular car that your dealership works with. Another great thing to focus MeetUps around is free (or paid) trainings – if you have a dealership, for example, you could teach people how to change a tire, fix a flat, or change their oil.

    Giving away information is a great way to get positive attention focused on your business. Even better, in order for the participants in the MeetUp to get the information, they have to physically come to your place of business for the class. And when they’re at your place of business for the class, there’s no reason to think that they won’t do any shopping while there, right?

    If you are interested in utilizing MeetUp-type media – which you should be – there are other sites that do similar things. There’s actually a Twitter offshoot site called TweetUp that has become a very popular medium through which people meet each other locally and use the power of social media to further the good of themselves and their communities. Another site worth checking out is Biznik, which allows members to join it through an online platform, but it’s local-community based and is a tool for the promotion of in-person local events.

    While going virtual is a great way to get the word of your business out there on the waves, don’t forget that going virtual is an excellent way to get people to come to your physical store, as well. Starting groups through MeetUp and similar sites is a great way to accomplish this goal.

  • Have Your Share of I.A.R.

    If you have been online for a while now, then you have probably heard stories of people who have become wealthy using the internet. While most people simply will not become independently wealthy this way, it can and does happen in some cases. Either way, it is entirely possible to make enough internet advertising revenue to add a nice chunk of change to your bank account. Regardless of what some of the hucksters would like you to believe, it’s going to take some time, and you need to follow a marketing plan that’s a good match for you.

    Whether you already own a business of your own, or you are just toying with the idea, the internet is an excellent resource that you can use to increase your profits. What it all really comes down to is having something to sell, getting people to see your offer, and then convincing them that they should take advantage of whatever it is that you’re offering. Of course, there’s a lot more to it than that, but those are the basics of how it works.

    Perhaps you already have some experience with marketing in the offline world. This could range from buying air time on television and radio to putting up a billboard, from trying to sell a used car in your local newspaper to printing up business cards. All of these things, and more, are a form of marketing. While there are a lot of similarities between offline and online marketing, there are also some differences.

    The main thing to realize is that the basic principles of selling never change. Convincing people to buy still requires the same psychology. That being said, internet advertising revenue is easier than ever to cash in on. Imagine being a small business owner who has a shop in an area with a low population. Sure, you have loyal customers that keep you afloat, but you know you could do better. Well, the internet marketplace covers the entire world. Suddenly, the whole planet is filled with potential customers! That fact alone is exciting, but it gets better.

    Not only do you have incredible reach by marketing online, but you also have more control over your message, better customer tracking, and usually at a much lower cost than traditional forms of advertising. Yes, business owners really are in the middle of something revolutionary. If you aren’t yet taking part, then it’s probably a good idea to hop on board now…before your competitors get the edge and take a larger share of the market.

    There are just so many ways to generate internet advertising revenue that it’s worth facing any perceived risk; real or imagined. The best part is that you can start as small as you like and then test and track your results. Then ramp up your efforts as you start seeing positive results. Your imagination is the only limitation on how much you can potentially earn, but even that will grow as you start making more and more.

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  • The ABC of Blogging

    When blogs first came out, they were typically used by people for updating their family and friends about various aspects of the blogger’s lives. While some people still use blogs for that purpose, a lot of people have found a way to make good money through blogs. They have found a way to make the search engines work for them and cash in from their visitors. However, it is next to impossible to make money with a blog unless you have a good blogging guide to help you along the way.

    Okay, so what does it mean when I say bloggers “make search engines work for them”? That’s a fair question; allow me to explain. Search engines are in the business of making money. And the way they make the most money is by providing results that relevant to to the people using them. After all, if they didn’t return useful results, then people would simply go to a competing search engine to conduct their searches. The other thing they thrive on is fresh content because that’s what people are generally interested in. Blogs provide the best of both worlds: they are focused on a single topic, so there is built-in relevancy; they are updated frequently, so freshness is there as well.

    A good blogging guide will show you how to make the most of both of these factors, plus another which we will get to shortly. When you are able to provide fresh and relevant content, your blog will start climbing higher in the search results. This is a good thing as most people will try searching with different words instead of digging too deep into the search results. If you can get on the first three pages of results, you have a chance to generate some decent organic traffic. The first page of results is even better, and the first one or two positions on page one are ideal.

    So, now you know how important traffic is, and the general concept of how to get it. Now on to the other thing a good blogging guide will show you…how to make money with your blog. In other words, how to turn the traffic you get into a source of income. There are a few different ways you can make money with a blog, but it all comes back to treating blogging like a business.

    One of the most important things you can do is buy your own domain name and hosting. While you can use free platforms like Blogger and WordPress, you still need to host them on your own site and pay for a domain name (such as www.nameoyourblog.com). Not only will it look more professional and give you more credibility, it will also give you more control over your content. See, if you use a free service, and host your blog with them using the free domain, they can delete your blog without warning. I don’t say that to scare you, but rather to stress the importance of hosting it yourself.

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