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  • Simple Steps for Adding Google Analytics to WordPress to track stats

    Video: How to add Google Analytics to WordPress to track stats

  • Forum Marketing For Noobs

    Forum marketing can make your online business get noticed. Forum users, by and large, are tech and net-savvy and like purchasing things online. Many forum frequenters are also authorities in the topics discussed in the forum.

    Forum marketing, thus, helps make a good impression in front of a knowledgeable and influential audience, which can help spread word all over.

    What follows is a step-by-step guide that will tell you how to effectively make forum marketing a part of your marketing strategy.

    Not all forums host the people you want to communicate with. You have to choose a set of 5-10 forums to concentrate your energies on. Ensure that these forums have at least 10,000 posts from at least 1,000 members; that there are at least 10-15 new posts every day.

    Avoid forums which are hosted by your direct competitors; and those which are flooded by spam.

    Create your forum accounts as soon as possible. This is helpful because seniority is given a lot of importance in most online forums: some even require you to wait a few days before posting for the first time.

    When you sign up, you’ll be asked to agree to their user agreements and posting guidelines. Read these documents carefully. A lot of people skip this and just click yes, because there is a lot of legal jargon. But some important things to look for are:

    ? Are you allowed to include links in your posts?

    ? Can you promote your business?

    ? Can you use commercial messages as your signature?

    ? Can you contact other members for business purposes on the forum?

    ? Are there restrictions on new and privileges for old members?

    ? Your user name is the first thing that’ll be noticed. Pick one that’s memorable, simple and can be easily pronounced. You might want to use your real name and/or the name of your company. Do not use random combinations of letters and/or numbers, or something that’s significant to you and you alone.

    Create a profile that will help you establish credibility. Put up a description of your experience and expertise. Personal information can help break the ice, but don’t venture into topics that can alienate anyone, like race or religion or political affiliation.

    Above all, treat forum marketing as an integral part of your long-term strategy, not just a one-off opportunity to bombard the message-boards with information about your hot new product.

  • Advanced Outsourcing

    When you have built a great rapport with your outsourcing professional who you found one fine day on a freelance work site, you can think on more permanent lines. After all, it is always mutually beneficial to seal professional relationships.

    Some companies who don’t want to go through the hassle of having to find out outsourcing professionals over and over again go right ahead and build contracts and agreements. These documents are shipped to the address of the professional and they have to sign it and ship it back.

    The protection that a contract gives to both parties can help in building better professional collaborations. You won’t have to look for outsourcing professionals again; you will have something who you know works in the way you want. Also, the professional won’t have to look for clients because they have a contract with you. It is good for the professional to continue working with the same clients over a long term, because they know what the clients require and they also know that they can produce that to the clients’ satisfaction.

    You might not know it, but a lot of relationships that began casually over the Internet have ended up in the outsourcing professionals shifting their base, even sometimes to other countries, and becoming integral parts of hugely successful companies that they once worked for as mere freelancers. The companies prize these once-upon-a-time freelancers as well because they were with them when the companies were teething, which creates in them a factor of faith and trust.

    So, don’t hold back on outsourcing your work. You might get one or several faithful and efficient business allies for life.

  • Steps in Getting Popularity Link: Increasing it Will Increase Traffic

    In this quick report I will tell you how you can gain link popularity for your website and at the same time your website will be receiving targeted visitors. Increasing your link popularity will increase visitors and you will sale more. For better result promote only one URL and not the entire website. Make sure you have search engine friendly meta tag and URL.

    Follow the steps below.

    Step 1. Search Engine and Directory Submission

    Submit your website to search engines and directories. For best result, it is recommended that you manually submit your website to search engines and directory to the right category. Most search engines and directories offer free submission.

    Step 2. Articles Distribution

    Create or buy articles with the keyword that you want to advertise. Example, if you have a payday loans website then you should write some articles about it or find someone who can write them for you. I do recommend that you submit about 50 articles related to the keyword that you are advertising. If you do not want to write the articles then for example go to http://www.freelancer.com and post a project asking for articles about the keyword that you are advertising. You must mention that the articles that you are buying are for redistribution. After you get the articles, that you will distribute, at the bottom of every articles you should ad the link of the website that your are promoting. See example below on the bottom of this article.

    After all your articles are ready to distribute then go to iSnare.com. They will submit your articles to a network of 1500 niche content sites. There you must buy credit to distribute your articles. 1 = $2 (ezinearticles.com is a free & popular option) You only need one credit per article. Also many websites are looking for articles to add to their own website, so you will getting a link back every time your article is posted to another website.

    Step 3. One Way Link Exchange

    In this step you will buy a membership at the IndexGuy.com link exchange. Link exchange is not a good practice, but you can buy this account because is like paying to directory to get your website added in certain category.

    Click http://www.isnare.com/distribution.php link to go to IndexGuy.com and shop for a membership. I personally recommend the Bronze Membership for $6.95 a month and you will get +3000 inbound links (This number is daily increasing).

    That’s it. Now you can wait to get listed at search engines and directories. Some search engine might take up to two months in order to list your website. But your popularity will build up with time. Just be patient.

  • Building A Successful Career As An Offline Consultant

    Being an offline consultant does sound like a good job to many people. After all, it’s generally a freelance opportunity that will allow you to set your own hours and work when and where you want. In addition, you get to help introduce people who may not know that much about the Internet to the world of online marketing, which can be a very rewarding job, particularly when you’re successful!

    However, there’s an important question to ask yourself before you get involved in offline consulting – namely, are you the right person for the job? Just because you happen to know how to get online and update a Twitter account doesn’t necessarily mean that you’re the person to help revolutionize sleepy businesses the world over. Of course that doesn’t meant that there aren’t ways for anybody get to the skills to become an awesome offline consultant, but are you ready to take the step right now?

    First of all, read these acronyms: SEO, SMO, PPC. Do you know what they mean? The answers are of course, search engine optimization, social media optimization, and pay per click. If you didn’t know what these meant or you don’t know what they are after having the acronyms decoded – stop, do not pass go, do not collect 200 dollars, and do not get into the business of offline consulting. While you might be moderately familiar with the Internet in general, being able to lead somebody’s business into the realm of online marketing requires a lot of expertise on your part. If you don’t know the lingo, it’s not time for you to go into business.

    Also, sit down and ask yourself if you really enjoy teaching. Essentially, working in consulting is like sitting down and explaining a subject from its very roots, particularly if you’re going to be working with offline clients. The vast majority of these clients will have zero tech savvy at all, so you need to know how to be patient and explain the very technical in ways that laypeople will understand. Even if you do know what SEO means, it’s unlikely that your offline client will know what it is. If you’re willing to take on the role of being a teacher as well as a consultant, you’re already halfway toward making this job a reality, but if you’d rather deal with those who don’t need to have their hands held throughout the process, you might want to look elsewhere for employment!

    Examine your motives and your own personal characteristics before embarking on this exciting and yet challenging career. Having a little bit of self-knowledge will get you and your clients far! In the event that this isn’t the career path for you, be honest with yourself – you and your potential clients will be much happier this way!

  • 5 Ps to Copywriting Success

    When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copyrighting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives.

    Here are each of the five Ps along with a simple definition.

    1. Problem – Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be taken in order to take care of the issue at hand. Once your copy presents this problem, then you can begin the process of convincing the buyer you have the solution.

    2. Promise – Essentially, your promise is that the subject matter of your sales pitch is going to make everything okay again. For example, if you presented the problem of dirty windows, you now promise that your product provides the best solution available.

    3. Proof – Having made a promise or claim, it is now time to put your money where your mouth is. In order words, you are going to present all the reasons why your solution works better than anything else. Here is where you make your solution irresistible to the consumer by pointing out how quickly and easily the problem can be made to go away.

    4. Price – After making all the benefits clear, you add the icing to the cake. That is, you make note of what a small cost is necessary to obtain all these wonderful advantages. The idea is to convey that your solution is worth every penny of the cost, even if it may be a little more than some of the similar but obviously inferior products offered by the competition.

    5. P.S. – This is where you add in one more added benefit. This can be something that is outside the scope of the original problem, but somehow still related. For example, you may note that your product not only makes windowpanes crystal clear, but will also do a great job on that resin furniture in the back yard. The p.s. is your chance to provide one more benefit and thus nudge a consumer who is on the fence to go ahead and take the plunge.

    This simple formula can be utilized with just about any type of situation where you want to present an issue and then offer a viable solution. Give it a try. Think of a single problem and then see where this process takes you. The results will be a pleasant surprise.

  • Simple Steps for importing content from Blogger to WordPress

    Video: How to import content from Blogger to WordPress

  • Here Comes Another Contender For Mobile Marketing: Will Bluetooth Make It Big?

    One of the newest ways of mobile marketing is through a device known as Bluetooth. If you’re not familiar with Bluetooth, it’s time to get out from under the rock and back on top of the mountain of advertising. Bluetooth is a method of transmitting wireless information from one device to another. If you’ve ever heard of wireless mice and keyboards, the secret to their magic is Bluetooth – when a key is struck on a wireless keyboard, the Bluetooth connection registers the information and transmits it to the computer wirelessly, much in the same way that a wire would function to move information in a traditional computer setup.

    This method can also be harnessed effectively for advertising purposes, particularly with the development of smartphones. All smartphones these days come with Bluetooth programmed in so consumers can use wireless headphones and transmit information from the device in a way other than traditional wireless communication. This Bluetooth toggle is nearly always on, so the smartphone is receptive to information that could be casting around the area.

    This is a perfect way to step in for advertising. Bluetooth advertising works by setting up “hubs” in areas where you believe that interested consumers might be hanging out. A good example of a Bluetooth hub might be at a mall, or a dining hall at a busy college campus. Any place where there’s a high density of people is a great place to set up a Bluetooth hub. When a customer with a smartphone walks by that has Bluetooth activated on his or her phone, the hub will pick up on it. At that point, the hub sends a query to the customer’s phone, asking if he or she would like the information that the hub is sending.

    The information sent by the hub can be anything from a screensaver to a coupon to a link to your website to ringtones to a multimedia display. Anything that can be sent wirelessly can be sent to a consumer through Bluetooth. The range of an individual hub can be between 200 and 300 feet – so if you’re at a convention or any place where there are a lot of people wandering around, think of all the customers that can be queried by your hub!

    If you’re a startup who doesn’t have a whole lot of money to spend on constant mobile marketing campaigns, using Bluetooth technology can be a great way to get started, since it doesn’t require constant costs. If you’re heading to a convention or you have a booth in a mall, you can have a Bluetooth hub set up for that particular event. Even better, you can track the amount of people who accept your Bluetooth-sent queries, so you can effectively figure out how interested consumers are in your information and make adjustments regarding the broadcasting of information and your Bluetooth offerings.

  • Making Your Blog Standout With These Awesome Widgets

    If you are looking to make your WordPRess blog stand out from the pack then you need to consider using widgets that aren’t standard. WordPress comes packed with a ton of useful widgets, but there are many more out there you can add through the use of plugins. Add these widgets below to make your blog more fun and original!

    1. About Me 3000: You can easily add an about widget using the standard text widget but this plugin adds an easily customizable about widget. The widget has all the styling included so it will always look good. You simply add your email and it will use your current Gravatar for the pic. It also offers you the ability to add your social networks which are displayed in a neat row of icons under your picture.

    2. Most Popular Posts: There are widgets that will rank your posts on page views, but that can be exploited. This widget will rank your posts (any number you set) by comments. This is a great idea because then your posts are ranked by community interaction, which I think is more telling than simple page views. It can also encourage people to comment so they can get their favorite posts ranked.

    3. Random Posts Widget: This widget will randomly show any number of posts you set. This is an interesting widget because it exposes your older posts to new visitors. A recent posts widget will show you the most recent posts, while your old ones are buried. This widget will make sure your old posts aren’t forgotten and that people who regularly come to your site won’t see the same old posts always showing up in the sidebar.

    4. KB Countdown Widget: This widget will let you add a countdown to your sidebar. You can use this for products launches (My eBook price will be going up in….). You can also sue this for personal countdowns on more personal blogs (Our wedding is in…). If you want to add a countdown on your site, this is an easy and effective way.

    These four widgets are a drop in the bucket. You can visit WordPress.org and find a huge list of widgets that you can search as well. If you want your WordPress site to be more user friendly and unique you should consider non standard widgets.

  • Making Sure Your PLR Investments Will Work For You

    There is a lot of PLR content available online these days.  With more content being created, there is more opportunity to find great PLR products.  I remember even a few years ago, there was much less PLR available and the quality was a bit less impressive, generally speaking.  Now that there is more and more good quality being created, it is time that people get picky.

    Why?

    One of the main uses and benefits of PLR is in re-branding. You can take a fully finished product and slap your name on it. You gain instant credibility, an asset and potentially a money making tool.  Just like with anything though do you want to slap your name on poor quality PLR?  As soon as your name goes onto that product, it reflects on you and your brand.

    Imagine walking into a meeting looking to an offline meeting to secure a 6 figure deal, would you want to toss a bad quality “report” to the customer you are trying to close?  Worse yet do you want your NAME on it?

    If you are even considering this, just to let you know the answer is…no.  No you do NOT want to do that.

    You want PLR products you can be proud of.   PLR products that will help close a deal and brand you as a pro – not make you look like a rookie in over his head.

    When you are buying a PLR product that you plan on rebranding as your own, and you want to be proud of it….then there are a couple things to look for:

    1. Packaging – Is the packaging for this product unique and high quality? Are there some graphic design elements included with the PLR.  Packaging can make a report really stand out and adds professionalism.  A proper cover page makes a difference. It grabs and holds attention.  packaging isn’t just about the design though – what about the actual report/ebook?  You want to make sure it is typed out in an easy to follow style that looks professional.  Visual appeal counts in our society so if you buy PLR without any – you might want to consider the extra cost it will take to have some created.

    2. How It is Written – You should always read your PLR to make sure it is error free.  While typos happen and can be easily addressed with the editable versions, significant grammar issues can be tougher to tackle.  Since the price of PLR is so low, often producers will outsource there work to people who have English as a second language.  This can lead to grammar issues, a clunky read and other confusions.  English is actually one of the toughest languages to master because of a lot of weird idiosynracies.  Even English speaking writers might not be any good.  This is why you have to read your products through to make sure they are the quality you’d be proud to hand someone.

    3. Current – You want to have current info. PLR can be sold for years and if the content isn’t updated then it can quickly lag behind current times.  if you are an offline marketing trying to land web based deals, you want current info.  Your customer certainly will.  The best way to ensure current PLR is to buy freshly created content.  This won’t guarantee the content is current, but it certainly helps.  Often PLR membership sites are good for this because they are constantly adding new content.